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Privacy Policy

What we collect when you use our website, app or outlets, why we collect it, and the choices you have.

Last updated 24 October 2026

On this page

  1. 1. Who we are
  2. 2. What we collect
  3. 3. Why we use it
  4. 4. Who we share it with
  5. 5. How we protect it
  6. 6. How long we keep it
  7. 7. Your choices and rights
  8. 8. Cookies and storage on your device
  9. 9. Children
  10. 10. Changes

1.Who we are

This policy is issued by Fertile Green Industries Private Limited ("FGIPL", "we", "us"), which sells under the brand Truemeal. It covers our websites (truemeal.in, truemealfeeds.com and fertilegreen.in), the Truemeal mobile app, our outlets, and the people who buy from us, sell our products, advise farmers on our behalf or apply to work with us. We process personal data under the Digital Personal Data Protection Act, 2023.

2.What we collect

  • Contact details: your name, mobile (WhatsApp) number and, where you give it, your email address.
  • Farm or business details: village, mandal, district and state, delivery and billing addresses, a map pin if you add one, your animals (for feed plans) and your GSTIN if you buy as a business.
  • Orders and payments: what you order, where and how it is delivered or collected, invoices, and the payment reference, amount and status we receive from the bank.
  • Messages: what you send us through forms, WhatsApp, phone or help requests, including photos you attach.
  • Job applications: your CV and the details you send when you apply to work with us.
  • Technical data: device and browser type, IP address and basic usage data, and your location only when you allow it on your device.

We never collect or store your card number, CVV, UPI PIN or net-banking password. Payments are made on ICICI Bank's secure payment page and we receive only the result.

3.Why we use it

  • To sign you in: we send a one-time code to your WhatsApp number; there is no password.
  • To take, deliver and hand over your orders, issue GST invoices and receipts, and keep your account statement.
  • To show prices and selling points near you and to work out road distances and delivery charges.
  • To answer your questions and help requests, and to follow up on dealer, consultant and job applications.
  • To meet legal duties such as tax, accounting and food and feed safety records, and to prevent fraud and misuse.
  • With your consent only: product news and offers. You can stop these at any time.

4.Who we share it with

We do not sell your personal data. We share only what each party needs:

  • ICICI Bank, to process your online payments.
  • Transport and logistics partners, and the dealer or outlet you choose to collect from, to deliver or hand over your order.
  • Our technology providers, who process data for us under contract: our ERP system (ERPNext), website and app hosting, WhatsApp messaging (Meta) and maps (Google Maps Platform).
  • Your Truemeal consultant or dealer, for farmers they look after, only as far as needed to advise or serve you.
  • Government authorities, where the law requires it.

5.How we protect it

All data travels over encrypted connections (HTTPS). Access inside FGIPL is limited by role and recorded. Our systems talk to each other on secured server-to-server connections; your login code and session are never shown to other parties.

6.How long we keep it

We keep your data while your account is active and for as long as we need it to serve you. Invoices, payments and other accounting records are kept for the periods Indian tax and company law require. Job applications are kept for up to one year unless you ask us to delete them sooner. Data we no longer need is deleted.

7.Your choices and rights

  • See and correct the details in your account at any time, or ask us to.
  • Withdraw consent for messages that are not about your orders.
  • Ask us to delete data we are not required by law to keep.
  • Nominate a person to act for you, and raise a complaint with our Grievance Officer (below) or, if unresolved, with the Data Protection Board of India.

8.Cookies and storage on your device

We use one secure cookie to keep you signed in, and your browser's own storage to remember your language, cart and place. We do not use advertising cookies. Our visitor counts are privacy-friendly and do not use cookies. You can clear these at any time in your browser; you will then need to sign in again.

9.Children

Our services are meant for people aged 18 and above. We do not knowingly collect data from children.

10.Changes

If we change this policy we will post the new version here with a new date. Important changes will also be shown in the app or on the website.

Questions, requests and complaints

Write to our Grievance Officer at sales@fertilegreen.in or call +91 63052 15928 (Monday to Saturday, 9 am to 5 pm IST). We reply within 7 working days.

Our policies

  • Privacy Policy
  • Refund & Cancellation Policy
  • Shipping & Delivery Policy
  • Terms & Conditions
  • Terms of Use

Fertile Green Industries Private Limited

Brand: Truemeal

CIN U10801AP2024PTC113736

GSTIN 37AAFCF8000M1ZI

Registered office: 16-7-91 (Old D. No. 16/3/688-1), Flat No. 1, Ground Floor, Mulumudi Residency, 1st Main Road, Nellore, SPSR Nellore District, Andhra Pradesh 524003

Factory: TMR Feed Centre, Sy. No. 364, Kodur Beach Road, Kodur Bit (II), TP Gudur Mandal, SPSR Nellore District, Andhra Pradesh 524002

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Fertile Green Industries Private Limited · CIN U10801AP2024PTC113736 · GSTIN 37AAFCF8000M1ZI · Truemeal

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